Private Label Freeze-Dried Products: How It Works for B2B Brands

Private label freeze-dried products let food brands, retailers, and distributors bring premium quality to market under their own name — without building a production facility. Here's exactly how the process works and what separates a good private label partner from a bad one.

What Private Label Means in Freeze-Dried

Private label (also called white label) means the supplier produces the product to your specification, and you sell it under your brand. In freeze-dried, this typically covers: the product itself (fruit variety, format, blend), the packaging (pouch, jar, bag-in-box), and labeling (your brand, your claims, your language).

The Typical Private Label Process

1. 1.Product selection — choose from the supplier's existing range or request custom blends
2. 2.Packaging brief — specify pouch size, material (kraft/foil/clear), zip closure, label dimensions
3. 3.Label artwork — you supply print-ready files; supplier confirms bleed/trim requirements
4. 4.Sample approval — first production run samples sent for quality and labeling review
5. 5.Production — typically 3–6 weeks from approval depending on volume
6. 6.Quality check & CoA — batch documentation issued before shipment
7. 7.Delivery — DDP or EXW depending on your logistics setup

Minimum Orders for Private Label

Private label MOQs are higher than bulk orders because of setup costs (label printing, packaging changeover). Typical minimums:

• Retail pouches (50–150g): 500–1,000 units per SKU
• Larger retail pouches (200–500g): 300–500 units per SKU
• Bulk bags with custom label: from 25 kg
• Custom blends: 50–100 kg minimum

What to Verify Before Signing a Private Label Agreement

• Who owns the formula? You should own any custom blends you develop with them.
• Can you audit the facility? Any serious supplier supports third-party audits.
• What certifications transfer to your label? Organic, kosher, halal — confirm which apply.
• What are the exclusivity terms? Can they sell the same blend to competitors?
• What is the shelf life commitment? Get it in writing on the CoA.

Lead Times and What Affects Them